The influence social media can have on an organization is huge. In today's digital world, if your nonprofit doesn't have an active presence on social media, then you're missing out on new relationships, potential volunteers and donors, and an entire audience who wants to get involved and support your mission. As nonprofits, we need to meet them where they are and maximize the use of this invaluable resource. To help you do it, we are thrilled to offer three different opportunities to learn about marketing your nonprofit largely through Facebook and other social media channels.
Sola Obayan is the president and founder of the Detroit-based Social Media Association of Michigan. We are pleased to bring her expertise and knowledge of nonprofit specific digital marketing to northeast Michigan. Sola's primary goal is to support enterprise, public sector, and startup brands by developing marketing programs that implement their visions, missions, and objectives in a way that powerfully connects with their audiences.
Currently, she consults and develops innovative solutions for clients as the principal consultant at BTO Solutions, an agile digital marketing consultancy based in Detroit.
BTO Solutions’ social media campaign for the national nonprofit Cure SMA (Spinal Muscular Atrophy), and WXYZ news anchor Stephen Clark, resulted in over 20 million impressions and contributed to the approval of Spiranza, the first FDA approved drug for the condition.
Sola is the founder and president of the Social Media Association of Michigan, an award winning trade association for digital marketing professionals. Her work has been featured in media outlets such as Fast Company, Women 2.0, Xconomy, and WXYZ Channel 7. Connect with Sola on LinkedIn at www.linkedin.com/in/solao and on Twitter at www.twitter.com/solao.
We recommend bringing a laptop, tablet or smartphone so you can access the Internet for a hands-on learning experience. You will be able to access Wi-Fi and each location. If you don’t have access to any of those devices, no worries. You will still benefit from the training.
Who should attend this session? If you are either brand new or fairly new to the world of social media, this one is for you. Perhaps you know the basics, or even a few special tips and techniques. Or maybe you only use Facebook to connect with family members and close friends. This session will help you get your nonprofit situated on Facebook and give you a solid understanding of how to utilize social media to increase awarness and support of your organization. Some topics covered (each with time for questions and answers) will include:
Who should attend this session? This session is for intermediate to advanced social media users and marketers. If your nonprofit already has an active and current Facebook page, and perhaps is even utilizing a couple of other social media channels, this session is for you. You'll dive deeper into social media, and learn new tips and tricks for getting the most out of your digital marketing. Some topics covered (including a chance for questions and answers) include:
This session is for all levels of knowledge and expertise in social media, and combines session A and B above into one boot camp-style training to give you the tools you need to set your nonprofit up for successful social media marketing. This session is also hosted by our affiliate, the Iosco County Community Foundation.